Can You Block Gambling Apps On Your Phone

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In July 2017 the internet was abuzz with the news that Google would be allowing gambling apps in their Play Store for the first time, in the UK, France and Ireland. With plans to roll out to other countries in the near future.

If you look in Settings-General- Accessibility, you will see there is an option called 'restrictions' or something like that. Ask someone who knows you to set up a code unknown to you and select in apps to authorize only 4+, 9+, 12+ and 17+ apps, since gambling apps should be available to only 18+. Qustodio free gambling blocker Android can be utilised to block apps and games outside of real casinos, which covers casino games which don’t even use real money. Similarly, the app can block casino sites in social media, so you won’t ever see a gambling add or a no deposit bonus offer again if you don’t want to.

Known for their long-held (and somewhat hypocritical) resistance toward opening up their Play Store to gambling apps, the change of heart prompted many questions. Was it a move to compete with Apple? Is it to boost advertising revenue? Or have they merely softened their stance on gambling? Whatever the reason, the gaming industry is rejoicing!

How Does This Impact the Betting Industry?

Until recently, operators were limited to distributing their Android apps through their own or third-party channels. This made it hard for users to find these apps and it was costly for operators to promote and maintain them. With Google now opening the door to the Play Store, like Apple has done for some time in the App Store, it opens up a significant customer acquisition channel for online gambling operators. Android users make up approximately 50 per cent of the mobile market in the UK.

Google will keep the reigns tight. Those adding their apps will have to prove they have a valid gambling license in the country they wish to target. Robust measures must be taken to restrict under-age gamblers. Solutions must be in place to prevent access to users in other territories, and all gambling apps will have to comply with responsible gambling practices.

At the last count, 245 gambling apps have been uploaded to the Google Play store. This includes slots, sports betting, spread betting and casino games.

Optimising an App in the Play Store

At Digital Fuel Marketing, we have an expert in-house SEO team who have offered their advise on how to optimise an app for the Play store:

Now that this significant opportunity is available to gambling operators, it is important to remember that optimising for the Play Store can be a little more difficult than it is for the Apple App Store.

Google’s algorithms favour ‘high-quality engagement’. This is based on user interaction, not just installs. This means that developers need to do everything possible to not only get customers to download their app, but also to ensure those users follow through and continue to engage with the app.

There are a plethora of simple tactics to best optimise in the Play Store and all of them come down to good graphic design and effective marketing.

If the goal is engagement, everything you design and write should be critically analysed with three questions in mind: Would users want to download? Would users find it easy to download? Does this compel the users to use the app beyond download?

Critically analyse your app and your advertising in the Play Store by making sure your visuals are sharp and catch the attention of your potential users. Your images need to lead them to download and engage. Design copy, your title, short description and long description, with strong keywords to efficiently communicate your app’s purpose, what it does and why people should care.

If you’ve not already taken steps to capitalise on this opportunity, or you’re in need of help with App Store optimisation, get in touch with our team today. We are experts in getting apps to rank competitively in both the Apple App Store and the Google Play Store.

Get in touch with the team at Digital Fuel Marketing today

Kristian heads up the content and SEO team at Digital Fuel having worked in digital marketing for ten years. He’s as passionate about creative content as he is about Brighton & Hove Albion FC and when he’s not following football he’s writing about Brighton’s bustling pub scene.

What is self-exclusion?

Self-exclusion means asking a gambling provider to exclude you from gambling with them for a length of time, usually between six and twelve months but this can be for up to five years for online gambling. All gambling providers in Britain must provide consumers with this option, allowing any customer who has followed the procedure to request self-exclusion to be refused service and prevented from gambling during this time period.

Can You Block Gambling Apps On Your Phone Calls

Please then consider also calling the National Gambling Helpline on 0808 8020 133 who can offer you free, confidential advice and counselling as our experience is that self-exclusion can be helpful but will be more effective if you also give us a call.

How the schemes work:

  • You will be excluded for a minimum six month period (12 months for betting shops)
  • You will have to supply proof of identity including a photo
  • You will be removed from all marketing databases and you will not be contacted during the period of your self-exclusion
  • You cannot leave the scheme before the exclusion period has expired
  • If you leave the scheme once the self-exclusion period has expired you will not be automatically added to any marketing databases.
Can You Block Gambling Apps On Your Phone

By joining self-exclusion schemes you are agreeing that:

  • the information you provide to join a scheme will only be shared with operators within the specific scheme
  • you will stay away from the venues from which you have self-excluded.

It is up to you to keep to your self-exclusion agreement but the company and the staff will do all they reasonably can to help you. If you visit a venue from which you have self-excluded you will be asked to leave and the other venues in the scheme will be informed.

How to self-exclude

You can self-exclude from either each separate company you might gamble with, or from multiple companies at the same time.

To self-exclude from a particular venue, ask the staff there for details. Online, look for the 'Responsible Gambling' or “Safer Gambling” section of the website, or the help section.

To self-exclude from more than one venue or website at the same time, use the 'multi-operator' schemes listed below for each of the types of gambling you want help avoiding.

Online gambling

If you would like to self-exclude from online gambling you can visit GAMSTOP which now enables UK and NI residents to exclude themselves from all gambling sites licensed to operate in Great Britain for free, for a period of 6 months, 1 year or 5 years.

All online gambling websites must provide a facility for you to self-exclude from that company. This can usually be found in the 'Responsible Gambling' or “Safer Gambling” section of their website, or through your personal account page. Call the customer services number on the website, or email them if you need help with this.

Arcades and Adult Gaming Centres

You can nominate from a single arcade or select a number of arcades you wish to self-exclude from. Just ask any member of staff for help in doing so. This cannot be done online but for further details, click here.

Betting shops / Bookmakers

You can nominate the betting shops you wish to self-exclude from. These are usually identified by you as those that are close to your home, your work or other activities. To self-exclude from more than one bookmaker in your area, call the self-exclusion helpline on 0800 294 2060. For further details, click here.

Can You Block Gambling Apps On Your Phone Number

Bingo venues

To self-exclude from licensed bingo premises across Great Britain, the quickest way to register is at your local bingo club. You can request the contact details for your local licensed bingo premises from The Bingo Association by clicking here.

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Casinos

Can You Block Gambling Apps On Your Phone Call

SENSE allows people to voluntarily enroll in a scheme to exclude themselves nationally from all land-based casinos in the UK. For further information, click here.